The work
Food Wasted
Infographic — NGO
Translating food waste data into a campaign-ready visual
Feeding Hong Kong is a food rescue NGO that bridges the gap between food waste and hunger in the city — redistributing surplus food from companies and wet markets to charities and vulnerable communities.
They needed an infographic that could communicate the scale of Hong Kong's food waste problem to a general public audience — making complex environmental and economic data feel urgent, accessible, and shareable.
The brief
Most people in Hong Kong don't connect their daily habits to a citywide food waste crisis. Feeding Hong Kong needed an infographic that could change that — turning dense statistics into something a general audience would stop and read, share on social media, and actually remember.
The design had to stay on-brand — warm, accessible, and community-focused — while making figures like 3,400 tonnes of food waste per day feel visceral rather than abstract. The solution was to anchor every stat in something familiar: double-decker buses, household kitchens, the cost of a meal.
The infographic was produced for use across digital channels, email newsletters, and campaign materials.
The work
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