Information Design — Social Impact
Information design, brand graphics, and event campaign for a corporate social impact organisation
Shared Value Initiative Hong Kong (SVIHK) works at the intersection of business and social purpose — helping companies align profit with impact through tri-sector partnerships, programming, and advocacy.
The Kreative Lab worked across two distinct briefs: first a suite of information design graphics translating SVIHK's strategic frameworks for use in presentations and communications, then a full event campaign for their flagship Creative Collision forum — including original artwork, event collateral, and a sub-event identity for a CEO Breakfast with a Harvard lecturer.
The brief
SVIHK's ideas — shared value, collective impact, tri-sector partnership — are inherently conceptual. Communicating them clearly to corporate partners, government, and the public requires more than good-looking graphics. It requires understanding the thinking first.
The first brief was to create a set of information graphics: diagrams and framework visuals that could explain SVIHK's models across presentations, reports, and social media — produced in English, Traditional Chinese, and Simplified Chinese, all within their existing brand.
The second brief was a full event campaign for Creative Collision 2023 — SVIHK's annual corporate social impact forum. This required original key visual artwork, a complete collateral suite, and a separate identity for a CEO Breakfast sub-event supported by Barclays, featuring Harvard lecturer and Shared Value co-founder Mark Kramer.
01 — Information design
Diagrams and visual frameworks designed to make SVIHK's strategic models accessible — produced in three languages for use across presentations, reports, and digital communications.
Our Programme
English
02 — Event campaign
Original key visual artwork and a full collateral suite for SVIHK's annual corporate social impact forum — including speaker graphics, event banners, a PowerPoint template, and a sub-brand for the CEO Breakfast supported by Barclays.
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