Health, NGO & Social Impact

Important work
should move the right people.
We make sure yours does.

We work with health organisations, NGOs, and academic institutions to turn complex ideas into clear, compelling communications — so your work reaches the audiences, funders, and partners that matter.

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The problem we solve

The gap between what you know and what the world does with it

Health organisations, research institutions, and NGOs often produce genuinely important work — and struggle to make it land outside their own field. Funders want to see impact. Policy audiences need plain language. Communities need to trust you.

We work from those audiences backwards — so your work actually lands.

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Selected work

Health, global impact
and social change

Brand Identity & Web — Global Health
Brain Health Collective

Brain Health Collective

Before there was even a name — a global mental health consultancy launching at WHO and WEF level needed an identity that could hold its own in those rooms. We built everything from scratch: naming strategy, identity system, inclusive illustration language, and a full website.

Brand Identity & Web — Global Health
Chronicle Health

Chronicle Health

A global health storytelling platform needed a brand that could sit alongside institutional partners while remaining human and community-centred — without locking into a single visual metaphor as it grew. A flexible identity system that holds documentary, editorial, and partnerships under one roof.

Brand Identity — Social Impact
Ethics in Entrepreneurship

Ethics in Entrepreneurship

Co-founded by Theranos whistleblowers, EIE needed a brand with real moral weight — principled and purposeful, not corporate. A full identity system rooted in the Marshall Islands' stick chart navigational tradition, for an organisation helping founders find their ethical bearing.

Web & Print — Health
TalkGenomics

TalkGenomics

A genetic screening company's materials weren't bridging the gap between clinical expertise and public audiences — too technical for patients, not polished enough for professionals. A revamped website and a multilingual print suite — one coherent system that speaks to both.

Information Design — Social Impact
Shared Value Initiative Hong Kong Logo

Shared Value Initiative HK

SVIHK's frameworks for aligning business with social impact were genuinely robust — but they lived in dense documents that weren't translating outside the room. Information design that made complex shared value thinking scannable and shareable, plus a full event campaign for the Creative Collision forum.

Infographic — NGO
Feeding Hong Kong

Feeding Hong Kong

Most people don't connect their daily habits to a citywide food waste crisis — Feeding HK had the data, but not yet the visual to make it land. An infographic that turned dense statistics into something people would stop, read, and share.

What we do

A focused set of services for mission-driven organisations

01

Websites & Digital Toolkits

Your research is rigorous. Your website should be too. We design and build sites structured around your audiences — accessible, mobile-first, hosted and maintained by us.

02

Information Design

Complex data becomes something people actually read. We turn dense research, statistics, and frameworks into scannable, shareable visuals — for print, web, and advocacy work.

03

Brand Identity & Communication

A brand that earns trust across funders, partners, and communities isn't an accident. We build visual identity systems designed to hold up across every audience you need to reach.

04

Discovery & Strategy

The work that happens before design begins. We help you define who you're talking to, what they need to understand, and how to scope your project — so it doesn't cost you twice.

05

Content Editing & Adaptation

Copy that can only be read by specialists isn't working. We adapt technical and research language for lay audiences — without losing accuracy or the credibility you've spent years building.

06

Video

Short-form video for campaigns, events, and digital communications — bringing complex ideas to life in a format that travels further than a PDF.

How we work

Audience first. Always.

Led by Kacey Barratt — a creative director with over a decade working with health organisations, NGOs, and social impact institutions across Hong Kong, Europe, and internationally. Small by design: a focused studio with a trusted network of specialists, so every project gets the attention it actually needs.

01

Discovery

We start by understanding your organisation, your audiences and your goals. What do people need to know, what do you need them to do, and what's getting in the way of that right now.

02

Structure

Before anything is designed, we map how information flows. What gets prioritised, how different audiences find what they need, and what each moment of contact is trying to achieve.

03

Design & Build

Considered, purposeful design that respects the weight of your subject matter while making it genuinely accessible. We handle everything from visual direction through to build and launch.

04

Ongoing partnership

We don't disappear after launch. We host and maintain what we build, and we're available as your work evolves. Most of our clients come back — because the relationship holds up as much as the work does.

What clients say

"Really great experience here, highly recommend! Kacey was very understanding and patient, and gave very high-quality execution. Will definitely go back with further work with The Kreative Lab!"

Peter Varnum — Brain Health Collective

"I would 100% recommend Kacey to anyone looking for a talented illustrator and thought partner. Not only does she have a great eye for visual design, she also was a great thought partner to help us think critically about the components that made up our illustration so we could better tell our story."

Dalia K. — Stripe

"We hired the Kreative Lab to develop a complete branding strategy for a new company. The Lab created an amazing logo and company colour scheme which we use on virtually all of our documents and digital media. We'd definitely recommend the Kreative Lab!"

Travis Feuerbacher — Ex-Apple

"Very talented graphic designer. Would highly recommend — great attention to detail and creative content."

William Harvey — Bullish

From the studio

The gap between what you know and what the world does with it

Most organisations working in health and social impact don't have a communication problem. They have a translation problem.

The research exists. The frameworks are solid. The evidence base is there. What's missing is the bridge — from what's known inside the organisation to what lands with the people who actually need to act on it: funders, policy makers, communities, the public.

That gap is expensive. Not just in missed funding or slow adoption, but in the quiet erosion of credibility that happens when important work looks less rigorous than it actually is. When dense reports sit unread. When a ten-year programme gets reduced to a two-line summary no one asked for.

We've spent the last decade working at that gap. The organisations we work with aren't struggling to produce knowledge — they're struggling to make it move. To get it into the hands of people who can use it, in a form they'll actually engage with.

That's a design problem. Not graphic design in the cosmetic sense — design in the structural sense. How information is organised, sequenced, framed. What gets said first. What gets left out. Which format serves this audience, on this device, in this moment.

The organisations that do this well don't just communicate more clearly. They build trust faster. They get read. They get funded. They get implemented. And the work that took years to build finally starts reaching the people it was meant for.

If that gap sounds familiar — that's what we're here for.

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Let's work together

Let's get your work to the people who need it

Tell us about your project. No obligation — just a conversation.

Thank you — we'll be in touch.

We typically respond within 1–2 business days.