01 — Website
Website revamp
Full site architecture, visual design, and content layout — built to communicate UR3B's genetic screening panels clearly across all audience types.
Web & Print
A complete web and print suite for a genetic screening company
TalkGenomics (operating as UR3B) offers personalised genetic screening panels across oncology, cardio-metabolic health, beauty, fitness, and adverse drug reactions.
The Kreative Lab was brought in to revamp their existing website and produce a full suite of print collateral — a public brochure in three languages, a printed leaflet, a doctor's clinical guide, and business cards — all requiring a sleek, modern, and hi-tech aesthetic that could speak to both public and professional audiences.
The brief
The five deliverables each served a different audience with a different job to do. The website needed to feel sleek, modern, and hi-tech — a credible first impression for anyone researching genetic screening. The doctor's guide had to read as a clinical, professional document. The business cards clean and minimal.
The public brochure was a different brief entirely. The goal was to drive action in an audience that wasn't actively seeking screening — so the design leaned into urgency. Bold reds, stark statistics, confrontational headlines. The visual language was intentionally alarming, designed to make the risk feel real and immediate.
The brochure was produced in three languages — English, Traditional Chinese, and Simplified Chinese — requiring the layout to hold consistently across scripts with very different character densities.
Copy provided by the client.
01 — Website
Full site architecture, visual design, and content layout — built to communicate UR3B's genetic screening panels clearly across all audience types.
Colour palette
A restrained palette centred on white and warm greys, with teal as the single accent. The colour system had to work across screen and print — from glossy brochures to web UI to a doctor's clinical guide.
Teal
#6DC4C1
White
#FFFFFF
Light Grey
#F2F2F2
Mid Grey
#6B6B6B
Charcoal
#2A2A2A
03 — Print suite
A public brochure in English, Traditional Chinese, and Simplified Chinese — alongside a printed leaflet, a doctor's clinical guide, and business cards. All produced to the same visual standard.
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